This time, it’s personal

These days, there’s no such thing as mass media. Your customers want to know just one thing: what’s in it for them.

Thanks to database-driven variable data printing, you can create the ultimate in personalized direct marketing — with catalogs, postcards, and mailers that grab attention because they’re highly specific to the recipient’s unique needs and interests.
And boy, do the results show!
Recent surveys have shown that variable data generates an average:

• 36% increase in response rates
• 24% increase in orders
• 47% increase in retention
• 34% increase in response time

From headline and body text to color or product images, variable data printing lets you customize any and every element of your printed piece — all within a single print run. Match your information with your audience’s needs and interests, and put the power of variable data to work with tools like:
• Highly targeted catalogs and mailings
• Sell sheets with variable branch or sales contact information
• Personalized marketing communications
• Cross-sell promotions
• Trade show “come see us” invitations
• Customized price lists with past order history, and much more